How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
At the end of the article, On Rebranding Barbie and Why Diversity Matters , by Tia S. Brown for ESPN W , Vice President of G… | Gabby douglas, Barbie, Barbie dolls
Mattel's marketing boss on giving Barbie a timely makeover
Part of the Duggars rebranding was making a doll version of Kendra apparently : r/DuggarsSnark
Barbie: Rebrand Proposal 2019 — EF
Mattel slips again as Barbie's charm fades | Business | The Guardian
Mattel Rebranding Barbie? | Confessions of a Doll Collectors Daughter
Three lessons from Mattel's Rebrand of Barbie®
Let's talk about Barbie dolls. the story of one of most popular toy… | by Dheeraj Nanduri | ThroughDesign | Medium
Barbie® Rebranding Strategy - ppt download
Three lessons from Mattel's Rebrand of Barbie® – Cubizm, LLC
How Barbie's Makeover Brought the Brand Into the 21st Century
Entrepreneur Barbie Becomes Mattel's Career Doll of the Year | Time
Mattel's Plus Size Barbie Steps Out, Sales Gains Expected - TheStreet
Barbie® Rebranding Strategy - ppt download
Barbie Adds Curvy and Tall to Body Shapes - The New York Times
Mattel Rebranding Barbie? | Confessions of a Doll Collectors Daughter
Barbie's transformation into a body-positive brand for a realistic world
After All These Years, Barbie Is Still Reinventing Herself - The New York Times
Barbie in 2018 and beyond: How the doll is getting more 'inclusive'
A mister no more: Mr. Potato Head goes gender neutral AP Barbie More Hasbro New York | The Independent
Mattel's marketing boss on giving Barbie a timely makeover
The Revamping of an iconic brand | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
Barbie's got a new body – and now Mattel is tackling her other big image problem - The Washington Post
